Fertile Question:
How does advtising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?
Tasks
0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
1. What three questions are your group going to be investigating. - Do stores that advertise make more than stores that don't?
-How much money do businesses spend on advertising each year? - Does branding influence the way we think. Not just with clothes but with food aswell? 2. Look at your questions, what do you think you will learn in your inquiry I think that we will learn more about consumers and employers of supermarkets and about how much an average avertising company makes a year. I also think we will learn about and about the way our brain works when we see colors. 3. Have your group conference with the teacher 4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page. How Advertisers Make Money:The factor of monetary compensation is a very critical and crucial factor in the relationship between the client and the advertising agency. Generally advertising agencies derive their revenues as well as their products from two sources that are mutually exclusive, namely commissions and fees.In the case of a commission, a certain percentage is decided between the advertising agency and the client, which the client is going to pay the client. This percentage is going to be a proportion of the media cost. At the end of the advertising campaign, the advertising agency is going to add its commission to the bill of the client along with the media charges of which the commission is a fixed proportion. The alternative of the commission system of compensation is the fee system. Comparable to the means by which companies pay their lawyers and accountants, the client company and the advertising agency decide in advance about an hourly fee or rate. It could be a simple hourly fee that is to be divided amongst all departments or it could vary department by department. Of course the charges of travelling, out-of-pocket expenses are billed to the client company as well. 5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question. 6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge. 7. Before you put this into action conference with your teacher. 8. Record on your wiki page the steps you will take to make your "SO WHAT" a success. 9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading Managing self - How did each member contribute and manage the jobs they had throughout your inquiry Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses. Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings. Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities. Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc. 10. Teacher assessment - set aside an area for a teacher assessment .
How does advtising, including print, visual media and sound, affect and alter our opinions and perceptions as a consumer?
Tasks
0. Brainstorm using a graphic organiser as many questions and key words you can think of that could relate to our fertile question.
1. What three questions are your group going to be investigating.
- Do stores that advertise make more than stores that don't?
-How much money do businesses spend on advertising each year?
- Does branding influence the way we think. Not just with clothes but with food aswell?
2. Look at your questions, what do you think you will learn in your inquiry
I think that we will learn more about consumers and employers of supermarkets and about how much an average avertising company makes a year. I also think we will learn about and about the way our brain works when we see colors.
3. Have your group conference with the teacher
4. Investigate questions - Find out as much information about your questions as you can. Record all information and answers on your wiki page.
How Advertisers Make Money: The factor of monetary compensation is a very critical and crucial factor in the relationship between the client and the advertising agency. Generally advertising agencies derive their revenues as well as their products from two sources that are mutually exclusive, namely commissions and fees.In the case of a commission, a certain percentage is decided between the advertising agency and the client, which the client is going to pay the client. This percentage is going to be a proportion of the media cost. At the end of the advertising campaign, the advertising agency is going to add its commission to the bill of the client along with the media charges of which the commission is a fixed proportion. The alternative of the commission system of compensation is the fee system. Comparable to the means by which companies pay their lawyers and accountants, the client company and the advertising agency decide in advance about an hourly fee or rate. It could be a simple hourly fee that is to be divided amongst all departments or it could vary department by department. Of course the charges of travelling, out-of-pocket expenses are billed to the client company as well.
5. Think deeper - Look back at your our major question, how are you now going to use the information you have to answer this question.
6. So What ! - How can you change things as part of your learning. You need to come up with a practical task to show what you have learned and how you could change things because of your new knowledge.
7. Before y ou put this into action conference with your teacher.
8. Record on your wiki page the steps you will take to make your "SO WHAT" a success.
9.Self assessment - Using the Key Competencies I want you to evaluate your group, giving evidence, how you successfully or unsuccessfully completed your assignment. If some of your assessment was unsuccessful what could you do better next time.
You will need to assess your group under each heading
Managing self - How did each member contribute and manage the jobs they had throughout your inquiry
Relating to others - Did your group listen to each other, respond to points of view, value opinions, recognise alternative responses.
Thinking - How well did you pose questions, collect and analyse info, consider values and responses made by other people, evaluate your findings.
Participating and Contributing - Did you work and learn co-operatively in school or in the community. Did you share the jobs and responsibilities.
Using language symbols and text - use and make meaning of the wide range of literacy including texts like newspapers, graphs, statistics, maps, visual and oral media etc.
10. Teacher assessment - set aside an area for a teacher assessment .